Clarify your audience - Know who your audience is and Make personas to pin down their discomfort factors. Don’t consider to target Absolutely everyone!??? ??????? ?????????? ????? ??? ?????? ??? ?????????? ??? ??????. ????? ? “?????????????” ???? ?????? ?? ???? ???????????? ?????.????? ?????? ?? ????? ??? ??????????? ??? ??? ????? ??? ???????